Knix Is Really, Actually Listening to How Much You Hate Your Underwear

The research-driven intimates brand wants to put “consumer” back in direct-to-consumer. Of the 100,000 years that the biologically “modern” human woman has existed, the sports bra has been around for just 45 of them. In 1977, a graduate student named Lisa Lindahl teamed up with Polly Smith, a theater costume designer, to invent the first […]