Steph Is Super Obsessed With This Millennial-Bait Dental Floss

Cocofloss single in Fresh Coconuts, $8, available here. There are so (so, so, so) many millennial-bait products floating around out the internet, relentlessly populating our Instagram feeds, tempting us with their well-designed packaging, sans-serif logos and eerily similar aesthetics. In general, I’m admittedly a bit of a sucker for this type of branding, sue me! […]

For Major Beauty Companies, Brand Incubation Is the Way of the Future

Photo: @fleshbeauty/Instagram Urban Decay, GlamGlow, First Aid Beauty — the list of indie beauty brands that have been snapped up by major beauty corporations over the past five years alone is almost staggering. Hungry to connect with (and profit off of) a diversifying consumer, large companies like L’Oréal and Estée Lauder went on a brand-buying […]

Colourpop x Disney Princesses Collaboration Collection: Products, Prices

The CoulourPop x Disney palette. Photo: Courtesy of ColourPop Calling all ColourPop fanatics and Disney devotees (so, basically everyone): A ColourPop x Disney makeup collection is coming! It’s got lipsticks and eye shadows aplenty, highlighters and lip glosses galore. You want palettes? It’s got… well, just one, not 20. (Sorry, we’re done now.) On Monday, the […]

The 16 Best Charlotte Tilbury Products You Can Now Buy at Sephora

Photo: @ctiburymakeup/Instagram Charlotte Tilbury, the eponymous beauty range from the British makeup artist who counts Kate Moss, Cara Delevingne, Naomi Campbell, Penelope Cruz, Amal Clooney and Natalie Portman as clients, is finally entering Sephora. On Thursday, 51 of the brand’s SKUs across makeup and skin care will officially launch in the U.S. and Canada on the […]

For Its First-Ever Influencer Collaboration, Lancôme Debuts Lipsticks With Camila Coelho

Camila Coehlo for Lancôme. Photo: @camilacoelho/Instagram As common as the practice is, brands don’t just align with influencers and celebrities on a whim. (Risk factors do exist, after all.) Just ask Lancôme, the iconic beauty brand that has held off on entering the entire world of influencer product collaborations altogether. That is, until it recently found […]

11 Up-and-Coming Skin-Care Brands to Try Now

Photo: @peachandlily/Instagram At the beginning of 2017, we put together a roundup of the buzziest new skin-care brands making waves in the industry at the time. The ones on that list — like Drunk Elephant, Dr. Barbara Sturm and The Ordinary — were relative unknowns back then, but have since more than solidified their standing […]

Shop 13 Best Pink and Red Eyeshadows

Photo: Imaxtree Regardless of the fact that red and pink are two of the most popular eye-shadow shades — tune in to any awards show and you’re likely to see a heard of celebrities wearing rosy lids — they’re not exactly the easiest of hues to pull off. Sure, bright-red lipstick and pink blush are considered Makeup […]

What to Know About Gua Sha, the Old-School Crystal Skin Tools Taking Over Instagram

Photo: @britta_beauty/Instagram While the innovation-driven, high-tech side of the beauty world is busy experimenting with microcurrents and synthesizing fancy new ingredients, there’s also been a simultaneous return to more old-school beauty treatments of late. One such example is gua sha, a method of facial massage with crystal tools, which has been springing up all over […]

‘Fast-Beauty’ Company Be For Beauty Wants to Be the ASOS of the Cosmetics Industry

Products from Be For Beauty’s Base brand. Photo: Courtesy of Be For Beauty In case you haven’t heard, the beauty industry — in its thriving, hyper-competitive state — is rife with so-called “disruptors” right now. While dozens of emerging companies are aiming to make their mark by shaking up cosmetics, few are truly succeeding at […]

How BeautyBio Turned Microneedling Into an Influencer Obsession

Photo: @beautybio/Instagram The beauty industry is fixated on disruption — or at least the idea of it, anyway. Promises of elaborate new rituals, fancy 10-syllable compounds and exotic plants that are the One True Secret to perfect skin are popping up constantly. Most of them disappear just as quickly, subsumed into the next hot thing […]