KSI v Logan Paul II: What does YouTubers’ professional fight mean for boxing?

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BBC Sport challenges three newbie boxers to coach fancy KSI earlier than his rematch with LP.
KSI v Logan Paul II
Venue:Staples Middle, Los AngelesDate:Saturday, 9 November (Sunday, 10 November UK time)BBC coverage:Are residing radio commentary on BBC Sounds and are residing text commentary on the BBC Sport web page and app.

Most expert boxers will inaugurate their careers in front of a handful of of us at imprecise leisure centres. KSI and Logan Paul are no longer most expert boxers.

On Saturday evening, the YouTubers – blended following 40 million – will fight in front of an anticipated sell-out crowd of 21,000 at the Staples Middle in Los Angeles, USA. Millions extra will glimpse on pay-per scrutinize television.

It is rarely the first time they procure got fought – their first contest, at Manchester Arena in August 2018,ended in a blueprint.

Promoter Eddie Hearn is among of us that keep in mind the rematch is a mountainous different for the sport of boxing, even supposing others are much less happy.

Right here Hearn, pundit Steve Bunce and fighter-grew to change into-coach Jamie Moore acknowledge the request: what does KSI v Logan Paul II mean for boxing?

A recent target audience, a recent different

KSI and Logan Paul procure a blended YouTube following of 40 million

It used to be reported Britain’s KSI, 26,would possibly well even procure earned bigger than £80mfrom his first fight with American Paul. To boot as the 15,000 fans ringside, bigger than 1,000,000 watched on YouTube.

In comparability, British heavyweight Tyson Furysigned a five-fight dealreportedly rate the identical figure earlier this three hundred and sixty five days.

KSI and Paul procure grew to change into expert for this bout, which is being promoted by Hearn’s Matchroom Boxing.

Hearn, who promotes the likes of British outdated world champion Anthony Joshua, mentioned he merely “would possibly well not ignore” the success of the first fight.

“I watched it and notion I will procure to be fervent with it,” he mentioned. “The YouTube world is a excellent job of of us digesting affirm and it fascinates me.

“There shall be a mountainous, recent target audience worldwide and it’s our job to accumulate obvious they rob an hobby in boxing – then they secure tickets and glimpse other combatants.”

BBC boxing pundit Steve Buncehad reservationsabout the fight in the initiating, but now sees the different for the sport.

“If 10% of their followers glimpse the fight, that’s four million recent sets of eyes on the sport,” he mentioned. “Even if we took gorgeous 1%, that’s peaceable an infinite number.”

‘They’re higher than hundreds of alternative debutants’

One of the three judges had KSI (gorgeous) ahead in the majority blueprint against Logan Paul in August 2018

KSI and Paul are taking this fight critically. Both procure frequently uploaded training videos to social media to repeat the progress they procure got made.

Turning expert skill they’ll box without head guards, with smaller 10oz gloves – which encompass much less padding than those outdated in amateur contests – and over six three-minute rounds.

And Bunce has been impressed with what he has viewed up to now.

“They’ve expert for two months and stopped every thing else they arrangement to fight every other,” he mentioned.

“They’ve changed their shape, their standard of living and they’re devoted.

“I’ve had important arguments with of us on this industry because I procure pointed in the market are combatants who procure had debuts and are totally hopeless – and these two, I deem, are higher than hundreds of those.”

What can boxers be taught from KSI and Paul?

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KSI’s first boxing match against fellow YouTuber Logan Paul ended in a blueprint.

Londoner KSI first rose to reputation when he uploaded a clip of a purpose he scored on computer sport Fifa. Paul, in the period in-between, came to prominence on social media platform Vine.

Bunce believes there is loads boxers can be taught from social media celebrities about the art of self-promotion.

“If I used to be a promoter, I’d procure my combatants to see at how these guys and girls are doing it on YouTube or Fb,” he mentioned.

“As soon as you concentrate on boxing mustn’t be influenced by the on-line neighborhood, are you residing in 1979? We’re in 2019. Receive with it.”

They’re ‘no longer gorgeous here for a pay cheque’

Both KSI – whose real title is Olajide William ‘JJ’ Olatunji – and Paul had been criticised for his or her on the total habitual outbursts and trash-talking in the arrangement-as a lot as the fight.

Of us who attended the London and Los Angeles news conferences heard jokes about tiresome dogs, and references to World Battle Two and Sir Winston Churchill.

Hearn admits their behaviour has been “a puny bit bit cringey” at times, but says the skill they behavior themselves is the reason they procure got this kind of huge following.

And the criticism does no longer appear to distress both fighter.

“I’m going to order boxing IQ and repeat each person that I’ve put in the work and I’m no longer here for a pay cheque,” KSI knowledgeable theMayweather Channel.

Paul, in the period in-between, knowledgeableBBC Newsbeatboxing is “by a long way no doubt one of many totally issues to happen” in his lifestyles.

So why are some boxing traditionalists against it?

KSI and Logan Paul at the weigh-in earlier than their first fight

Hearn – who says he has no plans to stage well-known person fights in future – acknowledges “********” boxing fans would possibly well also no longer be elated alongside with his involvement on this fight.

“I arrangement admire what they be taught about boxing, but I will no longer rob advice from them on something fancy this,” he mentioned.

Moore, in the period in-between, is happy both combatants will accumulate “hundreds of cash” but thinks it’s no longer going to be notion about.

“Or no longer it’s no longer truly boxing – it’s two younger men who procure moderately of a danger with every other and are the order of boxing to style their crimson meat out,” mentioned the outdated British champion.

Moore, who now trains outdated world champion Carl Frampton, acknowledges the work both men procure put in, but says it’s more uncomplicated to coach for a one-off fight than are trying to forge a profession in boxing.

“Or no longer it’s a long way a transient window of time where they want to assign their our bodies through hell – but they know the tip of purpose is that they’ll no doubt be incomes just a few cash,” he mentioned.

“Younger expert combatants procure no notion what the tip purpose is.”

Might possibly furthermore peaceable or no longer it’s a long way the headline?

WBO tall-middleweight champion Billy Joe Saunders (gorgeous) will characteristic on the undercard, making his American debut against Argentinean Marcelo Esteban Coceres

Some criticism of the fight has centred on the fact this would headline a bill furthermore that contains British undefeated WBO tall-middleweight world champion Billy Joe Saunders and American WBC lightweight champion Devin Haney.

Moore feels a longtime fighter can procure to be headlining an match of this magnitude.

“As an world champion, Billy can procure to totally be topping the bill,” he mentioned.

But others argue here’s a well-organized scurry by Matchroom and can give worthy-wanted exposure to Saunders, who does no longer procure a huge profile in the USA.

“I’m a long way from insulted,” Saunders knowledgeableIFL TV. “If I will reduce likely 5,000 recent fans then financially it’s a long way a shapely excellent bill to be on.”

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