The reveal arrives just in time for fashion month, which kicks off in New York later this week. Inspired by the luxury brand’s original logo from the 1960s, Slimane did away with the accented “e” in Celine, while balancing the spacing between the letters — which are in 1930s modernist type — by bringing them closer together.
“The 1960s version of the logo, including the word ‘Paris,’ will be reinstated within the clothing and on packaging, however ‘Paris’ will not appear beneath the logo on campaigns,” according to a caption on Celine’s Instagram account. (The platform’s feed is also wiped clean, marking the official start of the #CelineByHediSlimane era.)
The new Celine follows a number of makeovers, or makeunders, by newly-hired creative directors. In August, and after almost two decades, Riccardo Tisci unveiled a new Burberry logo and monogram. In addition, Raf Simons redid the Calvin Klein logo, along with Balenciaga by Demna Gvasalia and Diane von Furstenberg by Jonathan Saunders last year.
It was only a matter of time until Slimane revamped Celine’s branding. Shortly after being hired as Saint Laurent’s creative director in 2012, he overhauled the original Yves Saint Laurent logo, which is still used today.